Trademark and Advertising

Business success can be driven by the strength and vitality of a company’s marketplace identity. We partner with businesses and organizations to develop sophisticated strategies to build and grow brands and marketing content.  We work closely with a trusted network of global counsel to guide our clients internationally. 

We counsel clients in numerous fields, including e-commerce, consumer products, computer software and hardware, life sciences, medical devices, healthcare, automotive and transportation services, finance, gaming, entertainment, and sports.  Our clients range from growth-minded start-ups to multinational companies with operations and customers around the world.  We work routinely with disruptors seeking to convert game-changing ideas into world-changing products and rare skills into innovative services.

Our attorneys are recognized among the leading practitioners in their fields by publications such as Chambers USA, The American Lawyer, World Trademark Review, The Daily Journal and others.

Among the issues that we advise on are:

  • Brand selection, enforcement, and defense
  • Development of intellectual property portfolios
  • Licenses and transfers of intellectual property
  • Internet and social media liability issues
  • Domain names
  • Trade dress
  • Advertising and marketing campaigns
  • Promotions, contests and sweepstakes
  • Fair use of trademarks and copyrighted content
  • False advertising
  • Consumer protection issues

We assist clients with all forms of media and copyrightable works, including digital content, audiovisual presentations, software, film, literature, images, photography, and recorded music and sounds. Our attorneys have substantial copyright law experience in conjunction with both commercial transactions and licensing. 

We regularly work with clients on commercial transactions and agreements driven by brands, content and advertising, including strategic alliances, partnerships, and joint ventures; asset sales and spinouts; content and trademark licenses; and advertising and PR agency agreements, among others.

Our attorneys have also achieved exceptional results in trademark and copyright litigation, including in bet-the-brand cases. We have considerable experience in forums where intellectual property and false advertising cases are often litigated, such as the Trademark Trial and Appeal Board, federal district courts and appellate courts, and the National Advertising Division of the Better Business Bureau (NAD).

See Trademark and Advertising Practice on